Testimonials

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“I have 9  World Cup Final medals and Mel was at everyone of them. All my big wins and everywhere I have gone, Mel has been on the teams. Mel is an amazing coach who takes the time with all his shooters to make them all the best they can be. He has more energy and passion for the sport than anyone I have ever met and is willing to help everyone. He is hands down the best mental coach in archery and a great technical and equipment coach. He is a complete package and I trust him behind me more than any other coach and I trust Coach Lee too but Mel is always the one behind me. I wouldn't be where I am today without Mel Nichols. And I should thank him more than I do for all that he does for me.”

Brady Ellison

3X USA Olympian

2X Olympic Silver medalist

Individual Olympic Bronze

World Champion

5X World Cup Final Champion

Pan American Champion

“Ever since I was little, I knew I wanted to be a professional archer. In 2018, I moved up to the senior class to shoot against the pros. I could not have asked for a better year for my archery career. Mel is the best archery coach that helped me from when I knew I wanted to be a professional archer. He helps me with my mental game which has made me very successful at tournaments. Mel also knows a lot about the equipment. He sets up the bows perfectly, and he can explain why he does it the way he does. Mel works with many archers from many countries. He loves the sport of archery, and he loves all of the athletes in it. Mel makes archery fun while we are shooting. Mel has helped me get so far in archery, and it is not stopping yet.”

Alexis Ruiz

Vegas Champion

US No. 1

World No.1

USA National Team

“When I started archery I used to admire a lot of archers. I used to think they were invincible and I could never be like them . Then, in 2013 my life completely changed. I needed to stop looking at them as impossible rivals. I needed to change my mental game. I needed to have fun when I was shooting and that's why I'm extremely thankful for Mel, because he does not look at the colors of the uniforms. He looks at us as archers, and he helps everyone, not only to make us better, also for making this sport better. With better archers we become better competitors. Archery is not about winning, it is about having fun while you shoot and respect others and that's what he taught me. Having fun is the most important thing while I shoot .”

Sara Lopez

Columbia National Team

World Champion

5X World Cup Final Champion

World Games Champion

Pan Am Games Champion

“Mel Nichols is one of the best coaches in the world. He is always willing to help, but not only shooters that compete for USA but to all International shooters too. He will always do his best for anyone to grow him as individual and also to help the sport grow. His love for archery is never ending and that is the reason he always puts all the effort he has to improve his knowledge about archery, mental game, equipment, shooters, sponsors,... I can say that since I met him I am different and better archer. I improved my mental strength, my technique and also I learned how to make my equipment shoot better. 

Mel all the dedication you have for archery got you where you are today and I know your archery road is not even close to be over, you will never stop learning and sharing your knowledge and that is the reason we all love you and like being around you. Thank you for everything you have done for me, without you I wouldn't be where I am today. “

Toja Ellison

Slovenia National Team

World Field Champion

 European Champion

“Mel has always made me feel like family. He has been there for me when I needed him and always supported me in achieving my goals. I feel appreciated and respected as an athlete and Mel goes above and beyond what he has to do.”

Mackenzie Brown

USA Archery Team

World Cup Gold medalist

“Working with Mel is a great experience. He’s knowledgeable about the best techniques, and more importantly, he know how to push an athlete to the best of their ability. Mel is a fun coach to work with, both on and off the field, and he’s always more than ready to put in as much work as you put in, and often more. Great coach, great friend and I’m glad I had the opportunity to work with him.”

Miranda Huerta (Leek)

Team USA Olympian

USA National Champion

Pan American Champion

“Mel has always been there for me, from Mentor, coach and friend. Anytime I need help I can always pick up the phone and he’s there. I know I never have to worry when Mel is behind me, whether it’s at an International shoot or Vegas, he always has my best interests at heart. Thank you for always being there for me.”

Alex Wifler

Vegas Mens Unlimited Champion

Viktoria Diakova

Ukraine National Team

World Championship Compound Team